A specialist in cutting through noise, Gareth Bennett is a Product Marketer who prioritises what people are trying to achieve, before he says a word about the product; clarity on why something matters, backed by proof it really works. At Preservica, that discipline has turned toward construction and engineering, where what matters to buyers is rarely “we need better software” and almost always “can we prove this record is genuine, will it still open in twenty years, and can we defend it if someone asks.” This session is built the same way: starting from what attendees need to know, not from a feature list.